Customer Outcomes & Treating Customers Fairly (TCF) Policy
1. Purpose
Aura Capital is committed to delivering fair, transparent and appropriate outcomes for all customers.While Aura Capital is not authorised or regulated by the Financial Conduct Authority (FCA), we voluntarily adopt and are guided by FCA principles and best practice, including:Treating Customers Fairly (TCF)Consumer Duty (Principle 12)PRIN 2A – Delivering good outcomes for retail customersFCA Reference:
https://www.fca.org.uk/firms/consumer-dutyOur objective is to ensure customers receive products and services that are suitable, clearly explained, and aligned with their needs.
2. Our Commitment to Fair Customer Outcomes
We aim to ensure that all customers:Are treated fairly and consistentlyReceive clear, transparent and not misleading informationAre provided with products that are appropriate for their needsUnderstand the risks and obligations involvedAre supported throughout the transaction processDo not face unreasonable barriers to progressing or exiting a transaction
3. The Six TCF Outcomes
Aura Capital aligns its approach with the FCA’s six TCF outcomes:
Outcome 1 – Fair Treatment Embedded
Customers can be confident that fair treatment is central to our business culture.
Outcome 2 – Products Designed to Meet Needs
Products and services are structured with the customer’s objectives in mind.
Outcome 3 – Clear Information
Customers receive clear, fair and not misleading information before, during and after engagement.
Outcome 4 – Suitable Advice / Support
Where we provide guidance (on a non-advised basis), we take reasonable steps to ensure customers understand product suitability.
Outcome 5 – Products Perform as Expected
Products perform in line with expectations set at the outset.
Outcome 6 – No Unreasonable Barriers
Customers do not face unreasonable barriers to:Making enquiriesReceiving informationProgressing transactionsExiting arrangements
4. Consumer Duty – Delivering Good Outcomes
Aura Capital adopts the principles of Consumer Duty by focusing on:
Good faith – acting honestly and transparently
Avoiding foreseeable harm – identifying risks early
Enabling informed decisions – ensuring customer understanding
We consider outcomes across:
Product design
Customer communications
Customer support
Ongoing engagement
5. Our Business Model & Scope
Aura Capital operates within the unregulated bridging finance and property lending market.
We: Act as an introducer and facilitator of finance
Do not provide regulated financial advice
Do not act as a lender unless explicitly stated
Customers are responsible for obtaining independent legal and financial advice where required.
6. Clear Communication
We are committed to ensuring all communications are:Clear and easy to understandTransparent and not misleadingProvided in a timely mannerAppropriate to the customer’s level of understandingWe avoid unnecessary jargon and ensure key risks are clearly highlighted.
7. Product Understanding & Risk Disclosure
We take reasonable steps to ensure customers understand:The nature of bridging financeAssociated costs (including interest and fees)The importance of a clear exit strategyThe risks of non-repayment, including repossessionWe will not proceed where we reasonably believe the customer does not understand the risks.
8. Suitability & Customer Responsibility
We aim to ensure that products are appropriate based on the information provided.However, customers are responsible for:Providing accurate and complete informationDisclosing any relevant financial or personal circumstancesEnsuring the product aligns with their objectivesFailure to provide full information may impact our ability to assess suitability and deliver appropriate outcomes.
9. Vulnerable Customers
Aura Capital recognises that some customers may be vulnerable and may require additional support.We apply our Vulnerable Customer Policy to:
Identify vulnerability
Provide additional support where required
Ensure fair outcomes are maintained
10. Staff Training & Culture
We promote a culture where:
Fair treatment of customers is prioritised
Staff are trained to communicate clearly and responsibly
Decisions are made in the best interests of the customer
All relevant staff receive training aligned with these principles.
11. Monitoring & Continuous Improvement
We monitor customer outcomes through:
Internal reviews of transactions
Customer feedbackComplaint analysis
Ongoing process improvements
We take action where outcomes fall below expected standards.
12. Complaints
Customers who are dissatisfied may raise a complaint with Aura Capital.
As Aura Capital is not FCA regulated, complaints may not fall under the jurisdiction of the Financial Ombudsman Service.
13. Contact
For any queries or concerns, please contact:Aura Capital
enquiries@auracapital.co.uk
01451 514563
Important Information
Aura Capital operates within the unregulated bridging finance market.Bridging loans are secured against property. Your property may be repossessed if you do not keep up with repayments. These products are designed for short-term use and require a clear exit strategy.

